Single-handedly led the creative direction and executed every design asset for a complete company rebrand. With no internal design team or external agency, I conducted stakeholder discovery, defined brand strategy, built a modular visual identity system (logo, color, typography, UI components), produced over 400 print and digital assets, and managed the phased internal rollout.
YEAR
2025-2026
ROLE
CREATIVE DIRECTOR AND BRAND DESIGNER
SERVICES
CREATIVE DIRECTION / BRAND STRATEGY / BRAND DESIGN / TYPOGRAPHY / UI DESIGN SYSTEM / MOTION GUIDELINES / PRINT DESIGN / DIGITAL MARKETING / PRODUCT DESIGN / ART DIRECTION / INTERNAL ROLLOUT STRATEGY / ACCESSIBILITY AUDIT
The brand visuals draw directly from Swiss design and Swiss typography school, a nod to the Swiss dual-education system that inspired CareerWise's model. After a decade in the youth apprenticeship space, the brand needed to shed its overly juvenile, education-centric aesthetic.
The solution: a rigorous grid system, neo-grotesque typography, restrained color, and purposeful whitespace. The result communicates clarity, authority, and precision, signaling that youth apprenticeship is not a detour, but a professional direction.
Single-handedly led the creative direction and executed every design asset for a complete company rebrand. With no internal design team or external agency, I conducted stakeholder discovery, defined brand strategy, built a modular visual identity system (logo, color, typography, UI components), produced over 400 print and digital assets, and managed the phased internal rollout.
YEAR
2025-2026
ROLE
CREATIVE DIRECTOR AND BRAND DESIGNER
SERVICES
CREATIVE DIRECTION / BRAND STRATEGY / BRAND DESIGN / TYPOGRAPHY / UI DESIGN SYSTEM / MOTION GUIDELINES / PRINT DESIGN / DIGITAL MARKETING / PRODUCT DESIGN / ART DIRECTION / INTERNAL ROLLOUT STRATEGY / ACCESSIBILITY AUDIT
The brand visuals draw directly from Swiss design and Swiss typography school, a nod to the Swiss dual-education system that inspired CareerWise's model. After a decade in the youth apprenticeship space, the brand needed to shed its overly juvenile, education-centric aesthetic.
The solution: a rigorous grid system, neo-grotesque typography, restrained color, and purposeful whitespace. The result communicates clarity, authority, and precision, signaling that youth apprenticeship is not a detour, but a professional direction.
Single-handedly led the creative direction and executed every design asset for a complete company rebrand. With no internal design team or external agency, I conducted stakeholder discovery, defined brand strategy, built a modular visual identity system (logo, color, typography, UI components), produced over 400 print and digital assets, and managed the phased internal rollout.
YEAR
2025-2026
ROLE
CREATIVE DIRECTOR AND BRAND DESIGNER
SERVICES
CREATIVE DIRECTION / BRAND STRATEGY / BRAND DESIGN / TYPOGRAPHY / UI DESIGN SYSTEM / MOTION GUIDELINES / PRINT DESIGN / DIGITAL MARKETING / PRODUCT DESIGN / ART DIRECTION / INTERNAL ROLLOUT STRATEGY / ACCESSIBILITY AUDIT
The brand visuals draw directly from Swiss design and Swiss typography school, a nod to the Swiss dual-education system that inspired CareerWise's model. After a decade in the youth apprenticeship space, the brand needed to shed its overly juvenile, education-centric aesthetic.
The solution: a rigorous grid system, neo-grotesque typography, restrained color, and purposeful whitespace. The result communicates clarity, authority, and precision, signaling that youth apprenticeship is not a detour, but a professional direction.